Marketing Analyst

Hmm does your website require more traffic. Yes, yes it does.

With full command of a range of website analysis tools and measurement platforms: Omniture Site Catalyst, Brightedge, Search Metrics, Conductor, Radian6, Google Analytics / WMT / Ad Words / Trends, Moz I am the person you need in your team.

UX, testing, measuring organic search engine rankings, increasing traffic via seo campaigns, landing page optimization & content optimization; e-commerce (SEO, pay-per-click), analytics, site structure, keyword analysis, web segmentation & major search engine algorithms; managing bloggers, link building strategy, social media optimization, blog content & research, etc… these are a few of my favorite things.

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Content Strategist, Web Manager & Digital Communications

I value well-organized marketing projects, and thrive in a high volume fast-paced environment. I am accustomed to prioritizing work assignments and coordinating local vendor activity with proper approvals. I play an integral role in the conceptual development of marketing projects and events. I enjoy preparing visual presentations and materials by designing art and copy layouts. In past collaborations I have incorporate creativity, knowledge of current fashions in the visual arts and the latest design software, and an understanding of material costs and time limits to develop impactful, high-level designed products. I have worked closely with the marketing teams to create concepts for events and special projects, including the theme, look, and feel of the event and special project. I have assisted with photography shoots for special programs, and also acted as script supervisor recording continuity and serving as the authority on the project’s design aesthetic.

My role is:

• Lead conversion project to migrate websites to a mobile-responsive platform
• Develop standards for web content and evangelize best practices
• Act as department liaison and partner to the IT
• Troubleshoot and prioritize user interface issues
• Write and optimize content for the prospective audience

To review my complete resume click here: Linkedin

A Graphic/Web Designer with extensive experience designing websites from concept to completion.

A creative specialist working with brand experiences that reach touch-points across multi-channels. This success has been achievable via a strong commitment to strategic team building, fostering creative growth and team inspiration of emerging trends that contribute to stellar creative solutions.

Experience across multiple industries has generated a diverse brand roster such as: Mother’s Work LLC., URBN Inc., The Franklin Mint LLC. and Accor.

Please take a moment and review my history outlining the many great opportunities I have participated in both regionally and internationally.

Specialties:
• Brand development and implementation
• Digital signage
• Retail store webdesign
• Merchandising
• In-store experience and promotion
• Consumer research / social media networking

For a complete resume, click here,  Romualda D.

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Omg, I didn’t mean that.

Have you ever opened your big mouth and you still think, “I am going to say that.” But now that I have said it you think, “I didn’t mean that.” Well, I can be clever sometimes, but mostly not. When I created an old site I was feeling lonely. Humans feel this feeling. Do not lie and think you aren’t feeling this feeling some of the time when you are clearly surrounded by other people. It still happens even if you do not acknowledge it. I was feeling that way, isolated, when I created the title for an old blog which I hence named “isolationism.” I never meant for that blog to be political or stand for anything. I was just feeling alone and isolated from a lot of my peers. I used to have many friends, and the older I became the more things happened in my life the fewer people I kept in contact with, where suddenly – isolated- became my reality.

I turned around and suddenly I was not speaking to adults for days. I was home with a baby and my only source of human contact was my ex husband and that must have been far too much pressure which explains the “ex” part of his description.

Now a days I try to open my diary for more people. I try to pencil folks in, here and there. I may make time to make new friends. However I find I am more selective now. Now I do not have as much ample time to waste. The time I do have I just feel like I am catching up. Crazily enough I do not have free time on my own very much. With a small child and medium size kid I am pressed for time…if I need personal time that cost money and for those of you that do not have children…paying for someone to watch over your children is not as easy as it seems. It’s nothing like finding a good dog walker that won’t steal your stuff while you are at work. It’s worst than getting teeth pulled out. And if you are so lucky to have found that caregiver, that person or persons, they have you like the mafia.

Let’s not include the fact that perhaps your children might be difficult or what not. What about those stories about caregivers that do not care. Ugh it’s just painful. You are alone because you cannot leave them alone and you are alone because you choose to be alone.

Seems like a terrible conundrum and not isolationism at all.

I should have been a comedian…

Experience with and a desire to create clean, professional, lead generation focused sites. Worked closely with the Marketing team for numerous Fortune 500 companies to support all sales and marketing efforts as it relates to the web. Collaborated with inbound marketing campaigns, direct marketing, email and database marketing, online media planning, strategy, execution, and optimization; lead generation, creative direction, web site management, database marketing strategies and lead nurturing initiatives. SEM, SEO, online advertising, writing, editing, marketing communications.

Watching Netflix Like It’s Work

When you watch t.v. these days it’s like a job. When I was a little girl in the 80’s I used to think if I watched my one most favorite sitcoms, somewhere out there in television-land someone was taking a pole of all the people like me watching that same show. And the more I would watch the more shows they would make just for people like me…dumb. I was 8 years old.

I feel like today they still make entertainment in a similar fashion and to be digested in the proverbial “normal” scenario. T.V. is one thing but movies are like a big splurge. Movies are like a party bowl mix with your corona chilled but hidden in some disney thermos on a N.J. shore. You spend a whooping $50 for maybe just yourself really and if you are that much of a high roller buying into all the 3D Imax/plexes and junk food and candy you may turn around and say ” Yeah I guess it was worth it.” Then again you could be like most of us and you are cheap as hell and lazy as f@ck and the idea of getting a pair of jeans on to go sit in a relatively uncomfortable snot covered seat with possibly a group of pre-teens talking behind you and or adults swearing at the screen in front of you, pretty much describes a moment in your own personal hell here on earth.

Hence, you Netflix. Maybe you Netflix and chill, maybe you just Netflix and eat nachos, and possibly you binge watch Netflix. For the later you are working, this is suddenly your second job. You come home, you want to plop on that couch and get ready for a night full of that clever Cillian Murphy creeping it up on Peaky Blinders and you don’t care if Weinstein is a slime ball. You don’t care if that Wahlberg guy likes Drump you just want to watch another episode of Boardwalk Empire, you just just need to watch and that is final.

I am sure there is a job out there like this, one where you sit and watch show after show on Netflix. Then you answer questions, a lot of questions to the point that you no longer enjoyed the show and you want to scream. I know cause I used to work in a place that actually did market research. There we would “test” a panel on what they would like to see and what they wouldn’t like to see for entertainment. So really my 8 year old self was on the right track it just wasn’t magic though. I thought there were satellites that NASA put in the atmosphere capturing this sort of market information. Funny though, I should have written more as a child I could really use a lot of those old ideas for books now-a-days.

Anyhow yea, you have a 2nd job and that is watching Netflix. Sorry you, you are American. You are used to watching episode after episode of Seinfeld. So of course you are no stranger to watching that same guy just drive around in really old cars, well kept old fossil fuel guzzling ones with other comedians, not ever drinking coffees and talking about the old times on the set or on stand up. You’re American and your taste are so geared to eating this up you are helpless like a baby for stuff like this. You would never be able to handle a 4 episode thriller from the BBC that maybe leaves you hanging thinking maybe the killer got away with it and you will never know the end which is still their end.

Ha. You work too much.

 

Relax

Relax they say. Focus they say. Do this. Do that…etc. It’s hard honestly to do anything anyone ever says to you. Only you can be at the helm of the controls and are to blame with 100% of the mistakes.

I never know what to relax about anyhow. Am I supposed to just reluctantly relax about my finances, responsibilities or situation? People give the worst advice. This is why therapy is out there. They give nothing, just an ear. That is all we ever need as human beings. All we ever need is a connection to another human being. However that being said the total spike of fancier robotic sex dolls replacing actual human women in Asian does not factor in my recant.

When you point something out to a person and they acknowledge it, that is all one person ever needs. Nothing more is necessary. It’s not like we are criticizing life and well we shouldn’t be. But we do. We all critic, it’s a skill we learn in art school to build a cold thick skin against…the critic. Well at least I am not anyway, thick skinned. I am just observing it all and perhaps that is too relaxed. So do I even need to relax. Or perhaps for some not relaxed enough. My stance might be seen as lazy or passive but in the very least it is just defensive. Especially in the realm of dating it seems. If ever I do anything to grab a hold of my situation I suddenly lose the reigns of this wild circus horse. I am standing and my balance is thrown off and the beautiful decorative plumes on my horse’s head go viciously awry as I try to regain grip into her trusting saddle. Life isn’t always a circus horse, I am just saying it just might as well be.

I should be in affiliate marketing for those robots 😉

 

Being Isolated Is Real

So people always glorify the Marlboro Man, he is alone on the range, strong, free and happy, or so it seems. You never hear him complaining of being unhappy on the wide blue yonder whilst alone on the range. But he does have his team of cowboys and he does have all those cattle to care for and deal with day in and day out while he transports them thru the wilderness.

Purpose – he had a purpose and so do most people. Or at least we should hope they have a purpose in life and this is usually what I base character on. I never really notice your clothing as I did when I was a teenager. I try not to judge you on your accent but it sometimes gets in the way of what you are saying of course. But I try and the operative word there is “try” not to “judge” you at all. In fact I do this simply because I myself do not want to be judged and I know everyday I am, everything I have is on the line and it is very nerve racking and can cause a lot of anxiety for me. So I tend to have a small number of close friends that I remain in contact with and I try to make new ones but that is very very difficult.

I say very very difficult like it is just such a hardship but in reality I am very personable. I talk a lot and smile, I try to listen and joke around when I disagree and I tend to be polite (or so I have been told by friends who have been around me and strangers). It could be a defense mechanism. A clear example of “flight or flight” tactics in my form of flight which is just talk, talk, talk. A bombardment of words that the shrill annoyance makes any man avoid contact. But whatever it is I am still very isolated and feeling alone.

I say this cause after a long winter break I find myself sad that it has ended and I have to go back to work and not have every minute with my munchkins. I am a single mom, just separated, not even divorced. My older sister asked me how my Christmas was and my friends as well and overall it was fine; but Christmas day I was alone. I was sad. I am usually sad when my children are away from me, when they are always with me I yearn for some time to think, some time alone. But moreover I enjoy their company and I get plagued with the ideals I had of my past where I would have shared them together with my ex-husband. But I have to get used to that not being the case. I have to remember they will always have me and that is their constant. Nothing else will matter as long as they know I will try my best and be here for them.

My children are young and I do not have a babysitter or nanny. My friends without children never understand this and even some of my friends with children never understand this lack of luxury. I guess I never can justify the cost with the lack of funds and they just assume my mother would do it for me. What they neglect to understand is she does what she can, she is not my go to babysitter nor is she obliged to be for that matter. But people love to provide their opinion to me as if I never considered having my own mom watch my children for a night out for myself. The guilt trip from her and her nagging complaints, the phone call at 8pm asking where I am or when I will return and the tone of voice with disgust that follows a night out are never worth the night out. She does not get them to bed on time, she watches inappropriate scary t.v. around them and it is just too much more work dealing with a tired child let alone two tired children after I have had a night out to be with adults. Honestly, it is work, so if socializing is work then it is not worth the stress for me. In fact it’s just more stress on my already stressful life than anything else. Do not get me wrong my mom does help me when she can. She deems my socializing to be frivolous that is usually most of the time if it has nothing to do with work or getting work then I will get that whole gamut. She is older and from a different world where basically my life as a mother (no less a soon to be divorced mother) is the single most important thing in the world and my life will forever now be stunned because of my broken marriage. Everything that broke my marriage was my fault and in a way I feel there is no point to looking back it just is what it is. So why dwell on it? Tis better to deal with the now and get through at least that much during your day. Besides at least you can somewhat change the now.

I received what I think was a compliment from a friend who said, “I just think you are too young and pretty to be alone forever…” to which my response was as it has been for the last two years now as, “thanks.” I know she means well. It’s just me, I read things into things. What I hear is you are alone and so that is bad. You have qualities that would allow you not to be alone so why be alone? Well maybe I do not want to be alone but I need to be that, “alone” and that needs to be the way it is right now.

I do not understand where I am supposed to first find a beau let alone other single moms to befriend. Where are they all hanging out, is there a meetup or chat room (totally dating myself on that one) online where I can connect with these equally lonely women. People around me tell me it is easy, I am just not looking hard enough. I actually met another single mom at a job once and she said all her friends were single moms, but these were originally her friends from before they were single moms. Now how on earth was that going to help me? Most of my friends do not even have children. My friends are artist. They have their art. Honestly, I guess I am not looking hard enough cause there aren’t signs in life that say here is the place where you can find a friend to talk to someone who can understand on your level and also sympathize because they have gone through this as well.

I did however go to many a dinner for single moms with a cousin of mine who is a widow. Being a widow, she may not have some of the poignant stigmas that come with “almost” being divorced but she unfortunately has stigmas nonetheless. She holds the pain of death; where there are a million unanswered questions. I know of death, it haunts me as well because my first son was born dead. Being already a mother and then having a stillborn child afterwards – you are not allowed time to grieve your baby because you already have an older child. You child needs you too so you have to continue thru life like enjoying a viciously rusty rollercoaster at some abandoned theme park. But I digress, the dinners were nice. My children were cared for by caregivers who attend the church where it is held and they had an activity and got to meet other children who are also from single parent homes. Meanwhile the adults have a nice dinner together, just ladies, a talk about spirituality and moving forward and time to be around other women dealing or have dealt with the same issues. What is not very easy for me is the religious aspect or the fact that this is available miles away from my home. I just do not understand why nothing like this is available for people where I live. I must live in a crappy community where noone knows you and your business so thus noone cares.

Well regardless I have found in that ladies dinner some comrades but never made a close enough connection with someone to always turn to them when I am feeling isolated. Am I pretending to be the happy or am I already happy? I was told I should be happy as it is because of my situation being the best it could be. Really why Am I even questioning my overall existence since so many have such clear outlooks on how my existence really “must be.” Am I alone really or am I just overwhelmed? Maybe someone out there will know better than me, people always tend to have their opinions of my mistakes. Hopefully someone will read this and have something interesting to say other than just be happy you could have it worst.